Turkey Soda is the Future of Marketing

I sure hope that the future of marketing tastes better than Turkey & Gravy soda. But I got your attention – it was a cheap trick and I was trying to make a point. What can you do in a Long Tail World to Stand Out? Turkey Soda stands out because it’s an unexpected term…

The Internet Elephant: Your One-Time “Promotion” and its Persistence

We are used to the world of internet communication as an ephemeral, “one-time” communication. Send your email or IM communication and it disappears, without a sound, into the ether. But at least some of those communications are permanently cached and indexed. We’re seeing this today in product placement and promotion, and in the future will…

Jones Soda Thanksgiving Holiday Pack (2006)

Chris Anderson’s Long Tail idea is that in a (nearly) frictionless environment like the Internet, the margins of commerce (ideas, products, etc) can collectively provide as much (or more) interest as the Top 10 or 20 ideas or products that dominate the headlines and balance sheets. Digital media like music follows this formula best, but…