It’s no contest: the Jones Soda Thanksgiving Holiday Pack content on my blog (and on my Flickr page) remains the most popular link in any place where I have online content.
I think this content is popular because of the following reasons:
- It gets topical interest, particularly around the Thanksgiving season;
- Jones made a great effort to limit the distribution of this special and got wide distribution;
- People loved it, or hated it, but were hardly neutral about the concept of Turkey Soda;
- It fits with the Jones brand of providing unusual entertainment and customization around the core value of good soda made with natural ingredients.
Jones has launched a similar special edition this year focused on Tofurky. Find the the latest 2009 Jones Thanksgiving Special Tofurky flavor pack here.
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