In Metrics We Trust (Mostly)
Photo by Nadin Mario on Unsplash Trust can be a fragile thing, especially when it comes to metrics the team looks at every day. The balance of items that create the end product on a dashboard might be easily upset.…
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Read MoreIn Metrics We Trust (Mostly)
What is Agile Marketing and Why Should You Use It?
If you’re like many people, when you hear the term “Agile Marketing” you might wonder if the person is talking about some new dance form or other form of stretching rather than an exciting way to improve the way that…
Meeting of the Agile Marketing Minds
What do you get when you combine 10 marketers, a telepresence system, and some great food? You get the most recent meeting of the Agile Marketing meetup in Seattle – joined by some colleagues from Boston who stayed up after…
Agile Marketing in a Nutshell
Jim Ewel invited me to speak tonight at the Agile Marketing meetup in Bellevue, WA, and I was pleased to participate in and help facilitate a discussion around the concept of Agile Marketing. Agile Marketing is dedicated to the idea of…
Perfect is the enemy of done
This is the 12th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” “When…
“Spot it, got it!” – Begin with the answer in mind
This is the 11th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (See…
Keep the Marketing Simple, Stupid
This is the 10th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (see the original…
Agile Marketing #9 – It’s your job to make yourself better
This is the 9th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (see…
Get it right 98% of the time, and double-check the important stuff – Agile Marketing #8
This is the 8th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.”…
