This might seem strange, but in my experience some of the best products I depend on are invisible. What do I mean by invisible? I mean that I give then access to information and they provide value with no work on my part.
“Set it and forget it” apps or services are the most obvious version of this trend and start with news alerts. It’s super valuable to find out when there’s news about a friend (Newsle) or if there’s a recall on something that I bought (Slice) or news about a company or keyword (Talkwalker).
The next level of complexity for invisible apps is the ability to provide value and time saving even if you are not actively telling them what to do. my favorite example of this is Sanebox – it filters email into likely groups with almost no effort on my part. Among newer apps Google Now looks like a new and powerful predictive service based on this idea (watch what you do, provide relevant actions, learn from actions).
It would really cool to extend this invisible app quality along with the ability to learn to make “recipes” that get smarter over time. The folks at IFTTT have used this approach to combine “channels” (e.g. Instagram) with “actions” (e.g. Upload to Flickr) to create time-saving automatic procedures. So what’s next?
The next version of invisible products will observe, record, and recommend “best practices”. These products will make predictive recommendations based on where and when you are. Invisible products will also provide collaborative filtering for these “best practices” to help you know what recipes people like and what recipes actually improve performance. And these recipes will form a continuous improvement input for people using wearable devices.
Does this sound futuristic? Maybe. Now put on your 2005 hat and ask how many people would check their email, video chat and message for free, and otherwise create an entire industry disconnected from the PC. The next wave will be invisible.
Good post. Seems like you are keeping your streak up.
I feel like the alerts we have started sending scratch the surface of this concept for us. I honestly am finding them more valuable than I expected even for myself in our own competitive landscape. I swear almost every day I have something pointed out that I don’t think I would’ve seen. More journey to make them more and more actionable and insightful but I get the concept. I also want to be able to somehow mark them as “Important” or something so I can go review them later.
Keep it up.
John Clark email@example.com 206-669-7113
John – absolutely agree. Quicker time to value is the closest thing to a “silver bullet” that you can engineer or build.