Customers ask for more choice than they want

More Choice == Good, Right? It seems logical: people who buy stuff want choice (lots and lots of it.) We’ve built buying models, stores, and services that ensure that customers can buy whatever they want, whenever they want, and (almost) whereever they want. But giving someone a near-infinite number of choices doesn’t always help to…

It’s Harder to make UX Content than You Think

Recently (this evening, in fact) I found myself in front of the computer, script in hand, ready to compose an award-winning piece of user content.  Unfortunately, when I looked at my first (and second draft) of the masterpiece, I found that my rosy reflection had become a harsh reality.  It’s harder to make UX content…