When sending startup swag, the details matter.

Many startups send T-Shirts to their supporters – it’s an easy and relatively inexpensive way to build brand awareness, thank friends, and to say “thank you” for trying our a product that’s in the process of achieving product-market fit. In my experience, the act of sending out a t-shirt (or anything at all) also speaks…

Success is getting one person to believe in you

Ray Ozzie appeared out of the Seattle mist today to share a very important lesson of startups and of business in general. He shared the story of how Lotus Notes started – and it sounded a lot like other stories I’ve heard about successful startups – at one moment they were hanging by a thread,…