When sending startup swag, the details matter.

Many startups send T-Shirts to their supporters – it’s an easy and relatively inexpensive way to build brand awareness, thank friends, and to say “thank you” for trying our a product that’s in the process of achieving product-market fit. In my experience, the act of sending out a t-shirt (or anything at all) also speaks…

Provide solutions, not giveaways

Have you ever been to a trade show where you found a t-shirt, a cool robot, or other swag? Or maybe dropped your business card in a bowl for a chance at an iPad or something even better? And did you remember that company a few days later when you got home? I don’t usually…