The Feedback Machine: How do you discover what people really want?

  This essay is written as part of the Startup Edition project – check out the other essays here. How do you discover what people really want? People are not effective at self-reporting, or letting you know what they will do with your product when you’re not there to help them. Often, customers will tell…

Balance what’s cool with what people will actually use (and buy)

It’s easy to think when you’re starting a new product (or even coming up with a new feature for an existing feature) that not only have you found the newest, coolest wayย to do things but also have unlocked the secret to users and usage – or making sure that people will actually use the thing….