Say you’re going to start a company, and the first thing you want to do is provide amazing customer service. Are you going to hire the brilliant person who alienates customers? Or are you going to hire the friendly person who can’t solve a problem? You probably want both qualities: The knowledge and skill required…
Tag: success
Twitter isn’t a ‘mainstream’ tool – does that matter?
(photo by http://Flickr.com/photos/pierofix)By now (especially if you use Twitter), you might have see the recent news that there are other services (Instagram in particular) that have more daily users, more “reach”, and generally more adoption. I’d like to present a simple argument for why none of that matters, and why Twitter will continue to have…
You never know when you’re going to see a cactus flower
This week I went from the 48 degrees and rainy world of the Pacific Northwest to the 90-plus degrees of the Sonoran Desert near Scottsdale, Arizona. I thought I was going to see cactii, cactii, and more cactii (it was true – I saw Barrel Cactus, Saguaro, Prickly Pear Cactus and more.) And one of…
Just because it’s easy for you …
“Just because it’s easy for you doesn’t mean it’s easy for everyone.” –Ed Epping, Williams College It’s been a lot of years now since I heard these words during a drawing class — it was valuable advice then, and I believe it’s even more valuable now — and it’s a great framing device for understanding…
The 5 Things You Need To Know to Get Started in Social Media in 2010
As this is a “list” time of the year, I thought I would take a minute and share my thoughts about how to get started in Social Media in 2010. I’ve been talking to a lot of people about this topic recently and there’s a lot of information out there about what to do and…