Why Startups are like the Kobayashi Maru

In the movie Star Trek II (and in the more recent reboot), then-Starfleet Academy cadet James T. Kirk relates the story of the training exercise to try to save the Kobayashi Maru as a key learning experience for his transformation into a leader. The goal of the exercise is to see how people react in…

What’s the point of trying a beta product?

Beta Customers are the Best Test Customers You Have In Steve Blank’s excellent blog post on Startup First Principles, he describes a startup as “an organization built to search for a repeatable and scalable business model.” A key driver in building a repeatable and scalable business model is to find the kind of (friendly and…

Make the customer feel like a Rock Star? They’ll come back.

Startups Require True Fans – Thanks! I’ve been part of an Internet startup for the past 18 months – and one of my ideas was to build the Customer Experience by finding our 1000 True Fans (thank you Kevin Kelly for the inspiration.) The thinking was that by building a fan base that would help…