Now, generate 100 ideas

When I was in drawing class in college, my professor asked us to make 100 drawings. “Why would we want to make throwaway drawings?” we asked. The answer he gave stuck with me: “because you don’t know which ones are the good ones until you look back.” A similar problem affects idea generation – which…

Ice Cream is about Nothing – should we ban Ice Cream?

When you start a business, how do you know it will succeed? Clearly, you don’t – you can do as much market research as you want, write business plans, and try things – and ultimately, you don’t control the end result.  You can direct what you hope will happen, and then respond to the feedback…