What is Agile Marketing and Why Should You Use It?

If you’re like many people, when you hear the term “Agile Marketing” you might wonder if the person is talking about some new dance form or other form of stretching rather than an exciting way to improve the way that you propose, build, and measure your marketing success. Don’t worry – you can start doing Agile…

What’s the point of trying a beta product?

Beta Customers are the Best Test Customers You Have In Steve Blank’s excellent blog post on Startup First Principles, he describes a startup as “an organization built to search for a repeatable and scalable business model.” A key driver in building a repeatable and scalable business model is to find the kind of (friendly and…