Who won Super Bowl 49 on Social Media?

Who won Super Bowl 49 on Social Media? We all know it now — in Super Bowl 49, The Seattle Seahawks and the New England Patriots left their bodies on the field as they battled for the NFL’s Lombardi Trophy. While all of metro Seattle is still smarting from the loss, and New England continues to celebrate,…

As a community manager, how should you be using Twitter?

Imagine you are a community manager and today is your first day promoting the brand. How should you use Twitter? You might be overwhelmed with the river of information and wonder what are the “right” answers to questions like these: How often should you tweet? And should you retweet? How do you decide to follow…

What’s a Community Manager’s Secret Weapon?

About 18 months ago I wrote a post on generosity, the secret weapon of a community manager. And since that time one of the best places that has emerged for conversation about Community has been the Facebook Community Manager’s Group. The conversation above is a great reminder of the power of community, of the obvious…

4 ways to get started in social media

I’ve been meeting a lot of people lately who are relatively unfamiliar with social media (except maybe using it for personal use of Facebook or LinkedIn.)  It does feel a little bit strange when you’re getting started to speak to an audience who you’ve never met: you’re worried about saying the wrong thing, not knowing…