Perfect is the enemy of done

This is the 12th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” “When in doubt, punt rather than wait” Change is a fact of life, and especially in…

“Spot it, got it!” – Begin with the answer in mind

This is the 11th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (See the the original post here.) One of the main tenets of the Agile philosophy is…