Should you invest in Product, Sales, or Marketing?

Imagine the sales call… When someone calls you to discuss a product you just signed up for, how do you feel? Depending upon where you are in your buyer’s journey, you might welcome the call, feel ambivalent, or be annoyed that the company called you at all (especially if you haven’t yet given them your…

What makes freemium pricing work?

photo by http://www.flickr.com/photos/bstabler/   Should you give away your product for free? The concept of “freemium” — or providing a product offering that doesn’t cost the customer anything, and allows for the prospect of future upsell — has great success for products like Mailchimp, Dropbox, Evernote, and WordPress. The basic idea is that some number…

Your Pitch is Everything.

Ever start talking to someone about an idea that you hold dear to your heart, only to find that when you say it out loud it doesn’t come out *quite* the way you want? Your pitch is the difference between a million dollar idea and, just an idea. I recently had the opportunity to do…