Why every app needs a “mark all as read” function

Every app and every web site has notifications. Whether they are push notifications, email notifications, phone call notifications, voice mail notifications, in-app notifications, or smoke signals, you are competing for a valuable and scarce commodity: the customer’s undivided attention. There are too many notifications to pay attention to, even if you just dip your toe…

Future You Will Thank You for Handling Email Better

We get a lot of email – especially the kind we don’t want. The worst is getting email from sites that you don’t even know (when they got your details from the people that you did want you to send email originally.) How does this affect an average person? You might be spending 28% of…

Turn Off Your Lizard Brain

Seth Godin “You don’t need to be more creative – you need a quieter lizard brain” –Seth Godin Your brain is not your friend. At any moment now you might encounter something scary or unexpected or just plain wacky that will inspire your lower brain functions to conduct a simultaneous takeover of your higher functions…

4pm is the toughest hour of the day

The hour in the late afternoon that vexes me the most is 4 o’clock. It’s the time when coffee wears off, when I would be better served taking a walk, and when I’m most vulnerable to candy bars. So lately I’ve been trying a new strategy. At the end of each day I review the…