You are the product

Be outraged. Facebook is no longer allowing you to hide and not be found in searches. Instagram is including ads in stream and getting rid of the ability to stop auto-play. LinkedIn is selling your “endorsements”. Google is reading your email and serving you ads based on those emails. WordPress shows ads in exchange for…

Customers are Always Right (Until They’re Not)

This post is part of the Startup Edition writing collaborative. Read more about this here. When you get a request from a customer, one of the following quotes just might come to mind: “The customer is always right” –Marshall Field “You can’t just ask customers what they want and then try to give that to…

I’m keeping my Instagram account: here’s why.

If you opened a web browser and saw the news today, you’d see outrage at the proposed changes to the Instagram Terms of Service, a response from the Instagram team, many people on many social networks vowing to move, archive, or otherwise change their photos in response. I’m not sure what your assumption was all along when…

It’s not enough to build a beautiful site

“It’s about people.” –Marcus Nelson Marcus Nelson’s blog post today about the potential for creating a renaissance at familiar names like Flickr, Digg, and Yahoo challenged me to think about the internet services that I actually pay for (and don’t just use as a beta customer) and the critical differences between these “gotta-have-it” products and…

Your business people and developers need to talk – Agile Marketing Principle #6

This is the 6th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (here’s the original post.) Your product might be dead in the water if your developers don’t…