The Minimum Viable Feature

You’ve been there. A customer asks for a thing they consider to be an easy ask and it’s not in the current product. It might actually be easy or it might be quite hard – you don’t know yet (and you have a sneaking suspicion for one or the other). You could say “no, not ever”,…

Write Down Your Goals

If there’s nothing else you remember from this post, spend 15 minutes writing down your goals for your next project so that you explain them better to the people who matter. The simple act of writing down your goals is a powerful organizer for you, the people you are interacting with in your project, and…

Should you invest in Product, Sales, or Marketing?

Imagine the sales call… When someone calls you to discuss a product you just signed up for, how do you feel? Depending upon where you are in your buyer’s journey, you might welcome the call, feel ambivalent, or be annoyed that the company called you at all (especially if you haven’t yet given them your…

The next product wave will be invisible

This might seem strange, but in my experience some of the best products I depend on are invisible. What do I mean by invisible? I mean that I give then access to information and they provide value with no work on my part. “Set it and forget it” apps or services are the most obvious…

The magic in products is knowing what to leave in

Reading Mark Suster’s excellent post on product design left me with this thought – what if more products were literally designed by the customer? As a thought experiment, leave aside any skepticism you have about the customer making bad choices (e.g. Faster horses vs. a Model T Ford) and imagine what these products might look…