Why experiencing a product is better than explaining it

You know the feeling – trying to explain something to someone who is not picking up what you’re putting down. So what should you do? Explain, or Listen? As a product marketer, you might often feel this emotion when you are trying to explain a new feature or functionality in your product, or generally when…

You know you’ve made progress when users say, ‘it’s better!’

This is the fourth in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” See the original post here. We know that we’re always promising something along the lines…