Ready, Fire, Aim – A Manifesto for Agile Marketing

Agile Marketing: How to succeed at high speed during great ambiguity The Agile Manifesto describes 12 principles for creating software: Customer satisfaction by rapid delivery of useful software Welcome changing requirements, even late in development Working software is delivered frequently (weeks rather than months) Working software is the principal measure of progress Sustainable development, able to maintain a…

Are you selling a vitamin or a painkiller?

Which conversation would you rather have? Initial exchange with a friend: “Would you try my new product/service/idea?” Response: “Of course, it’s great!  I love it!” 2 Weeks later. Asking the friend again: “Are you still using my new product/service/idea” Response: “Yeah, it’s great!  I love it!  I can’t imagine living life without it” OR Response:…