Thoughts on the Bus Problem

(photo by https://unsplash.com/photos/HOtPD7Z_74s) What’s the most important thing you do at work? Most of us, when asked “how do you create job security”, default to explaining a way of interacting with others that only we can do. If you have unique skills, of course you would want to create a solution where you can solve the…

It’s not enough to build a beautiful site

“It’s about people.” –Marcus Nelson Marcus Nelson’s blog post today about the potential for creating a renaissance at familiar names like Flickr, Digg, and Yahoo challenged me to think about the internet services that I actually pay for (and don’t just use as a beta customer) and the critical differences between these “gotta-have-it” products and…

The Product You Deliver Will Change – Agile Marketing Principle #2

Build your marketing plan so that the “Oh that changed” moment doesn’t derail you – Agile Marketing Principle #2 Have you ever started a project assuming that the end product you were delivering would look exactly like the original specification? Yep, everyone’s done that once (or twice) and then realized that the process of product…

Deliver what people need – Agile Marketing Principle #1

Build Customer Satisfaction by Delivering Rapidly – Agile Marketing Principle #1 What do your customers ask for (either from a product or product marketing perspective?) Chances are, it’s not always what they need. In this second post on Agile Marketing, I’m thinking about ways to deliver what your customers need, not just what they ask…