Do some customers deserve better service?

Which customer would you rather deal with: the one who tells you what’s wrong or the one who buys faithfully and then leaves without prior warning? While you might not see the warning signs of the customer who’s unhappy immediately, it’s important to identify when your customers give you extremely positive or negative signals. Some…

Keep the Marketing Simple, Stupid

This is the 10th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (see the original post here.) If you survey a group of people about the most obvious and beneficial traits…

If you don’t launch the product, the kitten gets it!

Office kitten Originally uploaded by gregmeyer Sometimes, the world of the lean startup feels like the world as experienced by a kitten — everything’s exciting, we make big movements and try to catch every shiny thing that comes our way. And other days, we just have to take a nap. Having just been through a…