Get more kismet, or making your own opportunity

Getting more opportunities to change your destiny might seem to be a dangerous choice if you are focused on loss aversion. But making more decisions (and creating additional ways to succeed and to fail) is another way of increasing your learning, opening more doors, and what Rand Fishkin calls “manufacturing serendipity.” To folks worried about…

Your goal should be: connect online to connect offline

On Friday, I attended the SM301 conference, and couldn’t help overhearing, over and over again, “I think we’ve met – I recognize you from your Twitter picture!” and “it’s great to finally put a name to a face and not just a Twitter handle.” I made connections in person (finally) with Liza Sperling and Rod Brooks, caught…