The Minimum Viable Feature

You’ve been there. A customer asks for a thing they consider to be an easy ask and it’s not in the current product. It might actually be easy or it might be quite hard – you don’t know yet (and you have a sneaking suspicion for one or the other). You could say “no, not ever”,…

Your first MVP is Wrong

This essay is written as part of the Startup Edition project – check out the other essays here. It would be awesome if your first iteration of a minimum viable product (MVP) perfectly addressed your target market segment, delivered great value to your customers, and you never had to change it again. However, that’s not what…

The Minimum Viable Beta Program, and how to build it.

Let’s say you’re starting a new company, feature, or product. You have an idea that you want to test with some beta customers. So what would you do today to “get out of the building” (in best Steve Blank Lean Startup style) once you’ve done some initial customer development to determine your Minimum Viable Product…