When you can listen to any music, how do you choose?

I’m listening to Spotify today (Head and the Heart, if you’re wondering), and I realized that the explosion of music choices (in a day, I might listen to Pandora, Turntable, Grooveshark, KEXP Radio here in Seattle, or any one of a number of sources of music) hasn’t made it much easier to pick what I’d…

Can Customer Service be Customized?

Joseph Pine, in this 2004 Ted Talk on what customers want, discusses the progression of economic value from commodity > service > customized service.  He talks about how man-made services are both “authentic” (real, experienced experiences) and “manufactured” (created with the purpose of evoking a thought or meaning or value.” Is “authenticity” something that can…