What’s the point of trying a beta product?

Beta Customers are the Best Test Customers You Have In Steve Blank’s excellent blog post on Startup First Principles, he describes a startup as “an organization built to search for a repeatable and scalable business model.” A key driver in building a repeatable and scalable business model is to find the kind of (friendly and…

People Engage with Applications, Not Users

Seth Godin asks a wonderful question: “Do you have a people strategy?” It’s a quick read dedicated to reminding us that people, not users, engage with applications and services to make their lives better. If you can make people’s lives better with your application or service, they’ll come back. If you create a new need where there…

Your business people and developers need to talk – Agile Marketing Principle #6

This is the 6th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (here’s the original post.) Your product might be dead in the water if your developers don’t…

Keep solving the same problem – Agile Marketing Principle #3

Keep Solving the Same Problem This is the third in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” When your product or your business is always changing and…