Revisiting Dunbar’s Number (and the rule of 150 relationships)

Today, it’s easier to find out what long-lost friends are doing when they post pictures of their trip to South America on Facebook than keeping up with a trusted buddy in the same town. The power of social networks to keep us close to people with whom we have weak ties can sometimes feel like…

What makes freemium pricing work?

photo by http://www.flickr.com/photos/bstabler/   Should you give away your product for free? The concept of “freemium” — or providing a product offering that doesn’t cost the customer anything, and allows for the prospect of future upsell — has great success for products like Mailchimp, Dropbox, Evernote, and WordPress. The basic idea is that some number…

Turkey Soda is the Future of Marketing

I sure hope that the future of marketing tastes better than Turkey & Gravy soda. But I got your attention – it was a cheap trick and I was trying to make a point. What can you do in a Long Tail World to Stand Out? Turkey Soda stands out because it’s an unexpected term…

Always Build Content – Agile Marketing Priniciple #5

This is the fifth in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” Even if you’re not shipping today (or next week) you have the opportunity to make…