Today, it’s easier to find out what long-lost friends are doing when they post pictures of their trip to South America on Facebook than keeping up with a trusted buddy in the same town. The power of social networks to keep us close to people with whom we have weak ties can sometimes feel like…
Tag: long tail
What makes freemium pricing work?
photo by http://www.flickr.com/photos/bstabler/ Should you give away your product for free? The concept of “freemium” — or providing a product offering that doesn’t cost the customer anything, and allows for the prospect of future upsell — has great success for products like Mailchimp, Dropbox, Evernote, and WordPress. The basic idea is that some number…
Turkey Soda is the Future of Marketing
I sure hope that the future of marketing tastes better than Turkey & Gravy soda. But I got your attention – it was a cheap trick and I was trying to make a point. What can you do in a Long Tail World to Stand Out? Turkey Soda stands out because it’s an unexpected term…
Always Build Content – Agile Marketing Priniciple #5
This is the fifth in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” Even if you’re not shipping today (or next week) you have the opportunity to make…
What should your business model be: Free, “Freemium”, or Paid Content?
How can you make money off of a free product? Chris Anderson writes in “Giving it All Away” in today’s WSJ that the classic example is the two-sided model, where a small number of paying customers (AdSense buyers or TV ad buyers, for example) subsidize the vast majority of users (Google or TV) and that…
