Success is getting one person to believe in you

Ray Ozzie appeared out of the Seattle mist today to share a very important lesson of startups and of business in general. He shared the story of how Lotus Notes started – and it sounded a lot like other stories I’ve heard about successful startups – at one moment they were hanging by a thread,…

Should I be using a link shortener?

This is a guest post from Adam Loving. Adam’s been researching link shorteners in preparation for launching a new social marketing tool. The short answer is yes, but only for the campaigns that you want to track. Most big social sites have their own shorteners now, so you don’t need to use a shortener just…