Checklists help you to be less stupid

(photo courtesy of Flickr.com/photos/koalzymonkey) When was the last time you did something inexplicably, inevitably, and irreplaceably … dumb? (For me, about a week ago.) And chances are, it was something you’ve done before – maybe a hundred or even a thousand times – and yet in the moment that you did it, you simply forgot…

Agile Marketing in a Nutshell

Jim Ewel invited me to speak tonight at the Agile Marketing meetup in Bellevue, WA, and I was pleased to participate in and help facilitate a discussion around the concept of Agile Marketing. Agile Marketing is dedicated to the idea of making marketing more like the principles embodied by the Agile software movement. It’s a concept…