Customer Experience is Not Rocket Surgery

Let’s get this straight. Rocket Surgery doesn’t exist. It’s a made-up term combining two things people think are hard: rocket science and brain surgery. It sounds so hard that no one would even believe that a Venn Diagram of these things could even exist (or maybe it would just be strange, like that feeling you…

You know you’ve made progress when users say, ‘it’s better!’

This is the fourth in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” See the original post here. We know that we’re always promising something along the lines…