Fight Decision Fatigue by Limiting Choices

You’ve seen it, probably several times today. It’s the opportunity to take in more information and wait before deciding. It could be simple, like “what should I have for lunch?” Or it could be more complicated, like “Where should I live, given all the factors that I know.” Research suggests that decision fatigue is real,…

“Spot it, got it!” – Begin with the answer in mind

This is the 11th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (See the the original post here.) One of the main tenets of the Agile philosophy is…

Can you measure what you do 4 times a day?

I’m writing this post on a timer. I am doing this as part of a practice suggested by Jason Womack in “Your Best Just got Better” – the basic idea is to measure what you do so that you can improve your ability to use the time that you have effectively. The other, overarching idea…