What makes freemium pricing work?

photo by http://www.flickr.com/photos/bstabler/   Should you give away your product for free? The concept of “freemium” — or providing a product offering that doesn’t cost the customer anything, and allows for the prospect of future upsell — has great success for products like Mailchimp, Dropbox, Evernote, and WordPress. The basic idea is that some number…

I’m keeping my Instagram account: here’s why.

If you opened a web browser and saw the news today, you’d see outrage at the proposed changes to the Instagram Terms of Service, a response from the Instagram team, many people on many social networks vowing to move, archive, or otherwise change their photos in response. I’m not sure what your assumption was all along when…

What sells when everything wants to be free? Identity, security, and utility.

Chris Anderson’s recent book, Free (referenced on his blog), paints a vivid picture of a world where information wants to be free. Anderson’s thesis — that the underlying architecture making it possible to produce digital content is getting cheaper all of the time, making the cost of individual content “too cheap to meter” — means…

Free Apps in the Cloud: How do Traditional Vendors Compete?

Search for “free image editor” in your favorite search engine and you will find a bundle of links: Picnik, FotoFlexer, Aviary (tip o’ the cap to @ssandys), and Sumopaint among them. Several of these are full-featured, robust image editors with the ability to crop, resize, layer, and mask images in much the way as traditional…