Customer Feedback is Gold

The most humbling way to know whether you’re building a great product is to get direct feedback. Try whatever you’re doing from the customer’s point of view. Now, observe the customer doing it with your mouth closed and your ears open. In my experience, I never fail to learn something important when I listen to…

The Feedback Machine: How do you discover what people really want?

  This essay is written as part of the Startup Edition project – check out the other essays here. How do you discover what people really want? People are not effective at self-reporting, or letting you know what they will do with your product when you’re not there to help them. Often, customers will tell…

Is Usability Feedback Free, as in Beer?

“Free as in beer” is an easy concept to understand: it’s a gift given to you at no cost with no expectations of you, and does not grant with it the way to change the production process (see HowToGeek for more discussion). Making a product free removes many of the barriers to entry for someone to try…

Running a “Friends of the Company” Usability Session

One of the best ways to learn how real people view your product is to ask them to complete a set of tasks that you think all customers “should” be able to do. Think of this as a directional usability test, where you can get some feedback on the way “normal” folks use your product…

Your business people and developers need to talk – Agile Marketing Principle #6

This is the 6th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (here’s the original post.) Your product might be dead in the water if your developers don’t…