Why Instagram Should Not Have Added Video

On the perils of changing an existing, highly engaging product. This is a response to this week’s Startup Edition question: “How do you build engaging products?” Facebook has a history of experimentation – changing things wholesale for large groups of users – and of changing the service so that it stays novel and rewards customer…

4 ways to get started in social media

I’ve been meeting a lot of people lately who are relatively unfamiliar with social media (except maybe using it for personal use of Facebook or LinkedIn.)  It does feel a little bit strange when you’re getting started to speak to an audience who you’ve never met: you’re worried about saying the wrong thing, not knowing…

What’s on your mobile device?

Your mobile life and what you can do in the rest of your life I’ve had an iPhone for almost a year, and am astonished at the changes that it’s made in my productivity.  The main difference is that where on my BlackBerry or Windows Mobile phone I mainly read email while on the go…

What Viral Loops are You Creating?

Adam Penenberg, in his new book Viral Loop, discusses the concept of spreading a message with a viral coefficient of greater than one. It’s simple, really – tell some friends, and if they end up telling lots of their friends, you may create a wave of sorts that spurs exponential growth of your idea or…