Perfect is the enemy of done

This is the 12th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” “When in doubt, punt rather than wait” Change is a fact of life, and especially in…

One Step Forward

It’s easy to think that the next thing you’re doing might not be the right thing. It could be the wrong thing. It could be a sideways thing. But taking a step forward gets you somewhere. One step forward gives you the ability to look back and see if your assumptions were wrong. One step…