What will you let drop today?

Photo by Austin Chan on Unsplash When you work in a startup, you are guaranteed to make a decision that will disappoint someone today. Every day is a series of stack-ranked decisions. You decide (in near real time) whether Item A is more important than Item B, and make the best decision you can at the time. Many…

Don’t let good customers make bad decisions

Quick: how many clicks does it take to do something important in your product? Count them. If it seems like too many, it probably is too many clicks if you want the customer to keep coming back. The “too many clicks” problem is a symptom of a bigger problem that you probably have if your…

Fight Decision Fatigue by Limiting Choices

You’ve seen it, probably several times today. It’s the opportunity to take in more information and wait before deciding. It could be simple, like “what should I have for lunch?” Or it could be more complicated, like “Where should I live, given all the factors that I know.” Research suggests that decision fatigue is real,…