The first goal is to keep learning

My first goal as a college senior was to have the kind of job where I would never have to wear a tie. Achievement unlocked. But that didn’t really get to the core of the issue. I was really trying to decide what I wanted to be when I grew up. A person who helps customers…

What’s the point of trying a beta product?

Beta Customers are the Best Test Customers You Have In Steve Blank’s excellent blog post on Startup First Principles, he describes a startup as “an organization built to search for a repeatable and scalable business model.” A key driver in building a repeatable and scalable business model is to find the kind of (friendly and…

Why experiencing a product is better than explaining it

You know the feeling – trying to explain something to someone who is not picking up what you’re putting down. So what should you do? Explain, or Listen? As a product marketer, you might often feel this emotion when you are trying to explain a new feature or functionality in your product, or generally when…

People Engage with Applications, Not Users

Seth Godin asks a wonderful question: “Do you have a people strategy?” It’s a quick read dedicated to reminding us that people, not users, engage with applications and services to make their lives better. If you can make people’s lives better with your application or service, they’ll come back. If you create a new need where there…

3 Reasons Customer Service and Twitter go together

How many times have you thought when experiencing a negative service experience: “if only I knew who to talk to, I would give them a piece of my mind … right now!”  Mobile and social tools now make that possible, and even a little bit too easy.  Despite the risk that you might say something…