The magic in products is knowing what to leave in

Reading Mark Suster’s excellent post on product design left me with this thought – what if more products were literally designed by the customer? As a thought experiment, leave aside any skepticism you have about the customer making bad choices (e.g. Faster horses vs. a Model T Ford) and imagine what these products might look…

David vs. Goliath: How can you beat a giant who owns the market?

Be more like Amazon Fresh, and Less Like The Phone Company Becoming a verb for consumers is a sign that your company has made it. Google it. Just Uber It. When your company’s name becomes the shorthand for a great customer experience, customers know that they will get a consistent, reliable product or service that…

How to Scale Customer Service to Reach the Mass Market

When you serve your first customer, you get to spend as much time as possible to make that relationship right. When that first customer becomes one of many, you need a way to take that same energy and focus that you delivered to the first customer and make it available to the next one (however…

10 Insights to Deliver Amazing Customer Service

Poor Customer Service is No Excuse. You Can Do Better. Think of the last time you contacted a “Big Brand.” Did you feel appreciated, acknowledged or loved by their response? If so, that’s great! If not, then you probably had an average service experience. They can do better. And here’s a few tips that might…