Provide solutions, not giveaways

Have you ever been to a trade show where you found a t-shirt, a cool robot, or other swag? Or maybe dropped your business card in a bowl for a chance at an iPad or something even better? And did you remember that company a few days later when you got home? I don’t usually…

The circle of startup life

It’s a sad day in a way – today marks the end of Gist, a company I had the pleasure of working for through its evolution from a scrappy startup pioneering new ways to manage social contacts through its acquisition by Research in Motion – the BlackBerry folks. And it’s a happy (albeit bittersweet) day…

People Engage with Applications, Not Users

Seth Godin asks a wonderful question: “Do you have a people strategy?” It’s a quick read dedicated to reminding us that people, not users, engage with applications and services to make their lives better. If you can make people’s lives better with your application or service, they’ll come back. If you create a new need where there…

Balance what’s cool with what people will actually use (and buy)

It’s easy to think when you’re starting a new product (or even coming up with a new feature for an existing feature) that not only have you found the newest, coolest way to do things but also have unlocked the secret to users and usage – or making sure that people will actually use the thing….

You know you’ve made progress when users say, ‘it’s better!’

This is the fourth in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” See the original post here. We know that we’re always promising something along the lines…