Revisiting Dunbar’s Number (and the rule of 150 relationships)

Today, it’s easier to find out what long-lost friends are doing when they post pictures of their trip to South America on Facebook than keeping up with a trusted buddy in the same town. The power of social networks to keep us close to people with whom we have weak ties can sometimes feel like…

Get more kismet, or making your own opportunity

Getting more opportunities to change your destiny might seem to be a dangerous choice if you are focused on loss aversion. But making more decisions (and creating additional ways to succeed and to fail) is another way of increasing your learning, opening more doors, and what Rand Fishkin calls “manufacturing serendipity.” To folks worried about…

Your goal should be: connect online to connect offline

On Friday, I attended the SM301 conference, and couldn’t help overhearing, over and over again, “I think we’ve met – I recognize you from your Twitter picture!” and “it’s great to finally put a name to a face and not just a Twitter handle.” I made connections in person (finally) with Liza Sperling and Rod Brooks, caught…

Connector, Maven, or Salesperson?

Malcolm Gladwell, in his 2000 book The Tipping Point, describes three types of people who innovate and foster change.  Connectors, Gladwell writes, are the hubs that allow different social networks and groups to contact each other, like the friend you have who can always figure out how find the right contact for the right task….