How do community managers build community?

Talking to customers. Understanding their needs. Brokering disputes. Learning what’s best for the community as stated by the members of the community. And communicating that to others. These are some of the things that the best community managers do (online and offline) to build a great community. But what do they do, really? Community is…

How to Hire an Awesome Community Manager for your Startup

photo by https://www.flickr.com/photos/evilerin/3152173431 Who will be successful as a community manager? I love coming across new community managers who say, “I guess I’ve been doing this my whole life.” It’s a light bulb that goes off in them and they’re excited for the rest of their career to get started. -Jenn P. Many brands are searching right now for…

You need a better content calendar

We have a content publishing problem Hey you there.  The one with the combination of WordPress, Hootsuite, Tweetdeck, Twitter, Buffer, Facebook, Pinterest, Google+, Slideshare, Excel, Word, and a Google Docs mishmash of information ending in Google Analytics, Mixpanel, Apptentive and others. You and I have the same problem. We want to be better at what…

As a community manager, how should you be using Twitter?

Imagine you are a community manager and today is your first day promoting the brand. How should you use Twitter? You might be overwhelmed with the river of information and wonder what are the “right” answers to questions like these: How often should you tweet? And should you retweet? How do you decide to follow…

What’s a Community Manager’s Secret Weapon?

About 18 months ago I wrote a post on generosity, the secret weapon of a community manager. And since that time one of the best places that has emerged for conversation about Community has been the Facebook Community Manager’s Group. The conversation above is a great reminder of the power of community, of the obvious…