As a customer, when do you really feel a company is listening?

“Speak into the phone and let me know why you’re calling today.” “It sounds like you’re calling about tech support.” “Most problems can be solved in just one phone call by resetting your modem.” “Press 1 to reset your modem” “Please wait 30 seconds for your modem to turn off and on again.” “If you…

Customer Service Lessons Learned from Twitterville

Shel Israel’s Twitterville gives an entertaining fly-through of the world of Twitter, from the beginnings of the service to its current state as a real-time news service for millions. Israel also profiles several businesses that have engaged customers on Twitter and their successes and failures there. There are three key lessons that stand out from…