Your customer wants to be entertained

We are all very busy. When someone asks for our attention, we want a show. Not just a “dog and pony” show, but a real experience with a tight structure, strong production values, and a Big Finish that we can record for posterity. Pop Stars have it down – they know that a customer’s experience…

You are competing for attention

The average person can hold between five to seven items in working memory. You are probably using a couple of those items already. The takeaway – especially when you’re asking customers to do something for you – is for you to ask them to do as few steps as possible. The first step to getting…

Why Vine and Other Short-Form Video is Important

Video is not just for Cats When Twitter announced the Vine product that allows you to share 6 second videos with friends, you may have thought as I did that the whole genre of app development was getting a little too specific. “Why would anyone want to share a short video with friends?” was admittedly…