Duct tape and baling twine are essential tools for your startup

Think Like MacGyver Using duct tape and baling twine, you can build almost anything you need. It won’t be pretty, and it’s a good metaphor for finding a way to create a solution for an unknown problem. The first step is to do whatever it takes to find a workable solution. The next step is…

Stop what you are doing and remove half of your product

I love words. Probably too much. I love words so much that often use too many words when only a few are needed. It’s not because I want you to know about all the words. It’s that I want you to understand better. Sounds a little silly, right? Yet often we make the same argument…

The Art of the Status Update

What I did, what I’m doing, and where I need help Delivering a status update is a tricky thing. It’s really easy to overwhelm people with too much information, to leave things unsaid when you need more detail, and to leave out the “I need help” part of your message. So here’s a simple proposal,…

The Minimum Viable Beta Program, and how to build it.

Let’s say you’re starting a new company, feature, or product. You have an idea that you want to test with some beta customers. So what would you do today to “get out of the building” (in best Steve Blank Lean Startup style) once you’ve done some initial customer development to determine your Minimum Viable Product…

Running a “Friends of the Company” Usability Session

One of the best ways to learn how real people view your product is to ask them to complete a set of tasks that you think all customers “should” be able to do. Think of this as a directional usability test, where you can get some feedback on the way “normal” folks use your product…