What is Agile Marketing and Why Should You Use It?

If you’re like many people, when you hear the term “Agile Marketing” you might wonder if the person is talking about some new dance form or other form of stretching rather than an exciting way to improve the way that you propose, build, and measure your marketing success. Don’t worry – you can start doing Agile…

Meeting of the Agile Marketing Minds

What do you get when you combine 10 marketers, a telepresence system, and some great food? You get the most recent meeting of the Agile Marketing meetup in Seattle – joined by some colleagues from Boston who stayed up after their meeting and shared their insights with us. On August 29th, the crew at Ant’s…

It’s not enough to build a beautiful site

“It’s about people.” –Marcus Nelson Marcus Nelson’s blog post today about the potential for creating a renaissance at familiar names like Flickr, Digg, and Yahoo challenged me to think about the internet services that I actually pay for (and don’t just use as a beta customer) and the critical differences between these “gotta-have-it” products and…

Agile Marketing in a Nutshell

Jim Ewel invited me to speak tonight at the Agile Marketing meetup in Bellevue, WA, and I was pleased to participate in and help facilitate a discussion around the concept of Agile Marketing. Agile Marketing is dedicated to the idea of making marketing more like the principles embodied by the Agile software movement. It’s a concept…

Turkey Soda is the Future of Marketing

I sure hope that the future of marketing tastes better than Turkey & Gravy soda. But I got your attention – it was a cheap trick and I was trying to make a point. What can you do in a Long Tail World to Stand Out? Turkey Soda stands out because it’s an unexpected term…