You are the product

Be outraged. Facebook is no longer allowing you to hide and not be found in searches. Instagram is including ads in stream and getting rid of the ability to stop auto-play. LinkedIn is selling your “endorsements”. Google is reading your email and serving you ads based on those emails. WordPress shows ads in exchange for…

Why #Brandbowl Matters Just as Much as the Superbowl

Today, people around the world will be communicating on social media and sharing their ideas, snark, and observations about (arguably) the world’s most important day for advertising spend. Of course, we’re talking about the Advertisements shared during the Super Bowl. The fourth #brandbowl might be one of the best places to observe this phenomenon as it…

Why Vine and Other Short-Form Video is Important

Video is not just for Cats When Twitter announced the Vine product that allows you to share 6 second videos with friends, you may have thought as I did that the whole genre of app development was getting a little too specific. “Why would anyone want to share a short video with friends?” was admittedly…

The API of Me

What is the “API of Me”? When you think about browsing the web on your computer, tablet, or mobile device, you undoubtedly think about the ads presented to you, the information stored by companies whose websites you visit, and the other information they might know about you. If you are are particularly privacy-conscious, you make…

Customers ask for more choice than they want

More Choice == Good, Right? It seems logical: people who buy stuff want choice (lots and lots of it.) We’ve built buying models, stores, and services that ensure that customers can buy whatever they want, whenever they want, and (almost) whereever they want. But giving someone a near-infinite number of choices doesn’t always help to…