The customer is mostly right

Understanding what it takes to provide great service starts with the famous adage about customers: that they are always right. The next step is to acknowledge that the adage must not always be true when you learn about the customer’s story. Yes, the customer deserves to be upset when they bad things happen, and customers…

5 Customer Strategy Questions You Must Ask

Your customers are the most important part of your business – without customers, your company wouldn’t exist – and your customer strategy is best built by talking to those same customers. By asking them (and yourself) the questions that matter, you’ll be able to make the best decisions for your business and for your customers….