Write Down Your Goals

If there’s nothing else you remember from this post, spend 15 minutes writing down your goals for your next project so that you explain them better to the people who matter. The simple act of writing down your goals is a powerful organizer for you, the people you are interacting with in your project, and…

Pattern Minded

  My happy place is an art studio where all of the items have their own section. I love to draw. Ever since I can remember I’ve created doodles, pictures, paintings, and other kinds of art. And it generally comes naturally to me – the kind of skill that other people call “artistic” and that…

The Curse of the Early Adopter

Trying products early in their lifecycle is a rush. You get the thrill of access before a crowd, you feel like your feedback makes a tangible difference to the future of a nascent product, and you just feel … special. It’s almost like that feeling of finding a band or an athlete on the cusp…

It’s easy to think you know your customer

It starts with the purchase When you get that endorphin rush from seeing a sale you may think you’ve won a customer. If everything’s gone right, you’re absolutely on the way to a relationship that might last years and will produce great things. More frequently the purchase is just the beginning of the process of…