Marc Fulgar Imagine you are selling a new drink (perhaps in a new category) and you’re competing against Coca-cola. You’ve invented a nootropic brain drink that helps you stay calm and alert while coding, and it has a pleasant natural fizz to it. It might even be an unusual color like purple. Taste tests from…
As a customer, when do you really feel a company is listening?
“Speak into the phone and let me know why you’re calling today.” “It sounds like you’re calling about tech support.” “Most problems can be solved in just one phone call by resetting your modem.” “Press 1 to reset your modem” “Please wait 30 seconds for your modem to turn off and on again.” “If you…
When you get a chance to go back to a great team, jump at the opportunity!
Have you ever been on a great team? I mean the kind of team that people and alumni talk about years later. I’m talking about a team that produces results, leads the market, and is the kind of team that spawns other great teams. It’s hard to produce these kinds of results once, so it’s…
A Practical Guide to Uploading An External Hard Drive of Photos to iCloud
In The Old Days, We Only Printed the Good Ones Photos used to be easy to manage in the pre-digital era. You bought some film, took some shots that you hoped would turn out well, and then printed all of the pictures. Or if you were more picky you decided to print only the…
A Reminder Hack For Daily Metrics
What if you had a conversation with your metrics about how to improve your business? Or more accurately, what if your voice-enabled agent asked you every day how you were doing? A simple idea with with big implications You might start with a simple question, like: Hey Siri, how many widgets did we sell yesterday?…
