Agile Marketing #7: How to get more done by communicating well

This is the 7th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” One of the hardest parts of this process is using the right tool for the…

Your business people and developers need to talk – Agile Marketing Principle #6

This is the 6th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (here’s the original post.) Your product might be dead in the water if your developers don’t…

Always Build Content – Agile Marketing Priniciple #5

This is the fifth in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” Even if you’re not shipping today (or next week) you have the opportunity to make…

Keep solving the same problem – Agile Marketing Principle #3

Keep Solving the Same Problem This is the third in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” When your product or your business is always changing and…