Agile, Marketing Strategy, Productivity

Get it right 98% of the time, and double-check the important stuff – Agile Marketing #8

This is the 8th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” You’re a smart person. You work with smart people. And yet inevitably important events can […]

Agile, Customer Development, Customer Service, Customer Strategy, Marketing Strategy

Your business people and developers need to talk – Agile Marketing Principle #6

This is the 6th in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” (here’s the original post.) Your product might be dead in the water if your developers don’t […]

Agile, Agile Marketing, Customer Development, Customer Strategy, Marketing Strategy, Startup

Always Build Content – Agile Marketing Priniciple #5

This is the fifth in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” Even if you’re not shipping today (or next week) you have the opportunity to make […]

Customer Development, Marketing Strategy, Product Thoughts

Keep solving the same problem – Agile Marketing Principle #3

Keep Solving the Same Problem This is the third in a series of posts on Agile Marketing – the working definition of which is to “Create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product.” When your product or your business is always changing and […]